CONCORD, N.C. (January 24 , 2013) - Smithfield Foods announced today it will expand its partnership with Richard Petty Motorsports to include primary sponsor of the legendary No. 43 Ford in 25 events during the 2013 NASCAR Sprint Cup Series season. Smithfield Foods and its family of brands including Eckrich, Farmland, Gwaltney and Smithfield will all participate as primary sponsors throughout the year. Aric Almirola will drive the Smithfield Foods-backed No. 43 Ford in his second full-time season in the NASCAR Sprint Cup Series.
Smithfield Foods, the world’s largest producer of pork products, will continue to engage fans with unique marketing initiatives that introduce NASCAR fans to the company’s many brands and products. Both rich with history, Smithfield Foods and Richard Petty Motorsports are a natural match while both pursue continued excellence in their respective industries.
“We are thrilled to come back as a partner of Richard Petty Motorsports, Aric and the No. 43 team this season,” said Joe Luter IV, Executive Vice President of Smithfield. “We were very pleased with the value that the partnership provided us and our customers in our first year together. We are already working hard to make our race program better this year.”
In his first full-time NASCAR Sprint Cup Series season, Almirola and his No. 43 Ford team secured a pole, earned one top-five and four top-10 finishes and finished 20th in the 2012 NASCAR Sprint Cup Series championship standings.
“We are happy to continue our partnership with Smithfield and its family of brands,” said Richard Petty, co-owner of Richard Petty Motorsports. “The folks at Smithfield put some great programs into place last season, and we can’t wait to see what they have in store this year. Smithfield came on board at a pivotal time for our company and helped us develop to the team we are today. Aric and Todd came on strong at the end of the year last year, and we’re looking forward to a solid year in 2013.”
Almirola not only became a partner of Smithfield last season, but also became part of its marketing programs, playing a key role in giving back.
“I had a great time working with Smithfield and its companies last season,” Almirola commented. “Together, we gave back to the community through Smithfield’s initiative Helping Hungry Homes, Eckrich’s Operation Homefront and to Harvesters Food Bank with Farmland Foods among others. It has been a privilege to work with a company that focuses on giving back. Not to mention, their quality products.”
Smithfield Packing will kick off the season aboard the famous No. 43 Ford at Daytona International Speedway for The Sprint Unlimited on February 16 and the 55th running of the Daytona 500 on February 24.
About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook’s®, Gwaltney®, John Morrell®, Kretschmar®, Curly’s®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneurs Andrew Murstein and Douglas Bergeron, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force and STP and Marcos Ambrose drives the No. 9 machine with primary partners Stanley and DEWALT. In addition, Michael Annett wheels the No. 43 Pilot Flying J Ford Mustang full-time in the NASCAR Nationwide Series. The team is headquartered in Concord, N.C.
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