John Phillips: Discussing Lincoln with Ford Marketing Chief Jim Farley

As you read this, Lincoln should be launching its Max Wolff–designed 2013 MKZ, accompanied by much chanting of  the marketing slogans “Reimagined” and “Now it gets interesting.” Yeah, well, unless it isn’t and doesn’t. Which is what will happen if, in this context, “interesting” is merely what ensues when your spouse dons mauve flamenco tights and a pince-nez to disguise his credible but otherwise workaday origins—in this case, the MKZ’s origins as a Ford Fusion, with the remainder of the brand deriving from a ­Taurus, a Flex, an Edge, and an Expedition, all smeared with costly mascara.  READ MORE ››

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