SONOMA, Calif. (April 24, 2013) — Sonoma Raceway will kick off NASCAR’s dynamic new two-day qualifying format with “Great Clips® Fast Friday” at the 2013 Toyota/Save Mart 350 Sprint Cup Series event, the raceway announced today.
Great Clips, the world’s largest salon brand, will become title sponsor of this critical practice day on Friday, June 21, as NASCAR and the raceway unveil an exciting new NASCAR Sprint Cup Series qualifying procedure for Northern California race fans. This final timed practice session on Great Clips Fast Friday will lock in groups for qualifying on Saturday morning.
“We’re looking forward to this partnership with Sonoma Raceway and helping support a great event for not only race fans, but for the Sonoma-area community as well,” said Jessica Jimoh, associate marketing manager for Great Clips. “Great Clips has been an active sponsor of motorsports for more than 10 years and with more than 100 Great Clips salons in the Northern California area, this was a natural extension for us.”
In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the second consecutive year. Great Clips will also set up a mobile salon at the raceway during the NASCAR Sprint Cup Series and IZOD IndyCar® Series event weekends. Stylists from local salons will give haircuts for a suggested donation of just $10, with proceeds benefiting Speedway Children’s Charities, the charitable arm of Sonoma Raceway.
“Great Clips is a terrific brand with a young, active customer base,” said Steve Page, president and general manager of Sonoma Raceway. “They are a perfect fit for this dynamic new feature of our race weekend and we look forward to working with them to help promote it.”
The one-year agreement also includes hospitality, signage and other assets during race weekend. Great Clips will also receive the right to use the Sonoma Raceway name and logo for promotional purposes.
With more than 3,300 salons throughout the United States and Canada, Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. For more information or to find your nearest Great Clips, visit www.greatclips.com.
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About Great Clips
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,300 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’Online Check-In. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.
About Sonoma Raceway
Sonoma Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Mello Yello Drag Racing Series and IZOD IndyCar® Series. In addition, Sonoma Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Sonoma Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.
Source: Sonoma Raceway
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